Influence of Job Involvement on Dimensions of Job Performance among Marketers in Nigerian Banks
This study investigated the influence of job involvement on job performance among bank marketers in Ijebu-ode Local Government area. Opinions of one hundred and seventy six bankers across five different banks were sampled using a battery of tests. Performance was measured based on the following yardsticks; financial target, due process, learning and development and customer relations. Job involvement was measured with Kanungo’s (1982) 23-item 5-point rating scale. The study was a survey. Five hypotheses were tested to understand how job performance can influence job involvement. Data analysis was done using independent t-test. The results indicated that there was a significant difference of job involvement on job performance among bank marketers It was also found out that job involvement has significant difference on due process; learning and development and customer relations. It was thus recommended that bank managers must do all in their power to promote job involvement in their companies, especially with their marketers. It was also suggested that fostering high levels of job involvement among employees can be an effective strategy to increase both forms of performance and to foster more positive attitudes and behaviours. Therefore banks should invest in conditions, which help to make marketers more involved in their jobs, this is important for the growth and profitability of the bank.
Keywords: Job involvement; Job Performance, Customers Relations, Marketers.