Clothing Material Preferences for Sustainable Promotion of Indigenous Culture: A Case Study of Olabisi Onabanjo University Students in Ogun State, Nigeria
Indigenous clothing materials can be used to create modern fashion design that will accelerate the industrialisation of locally made materials like campala, kente, adire, ankara, thus promoting culture, foreign exchange, entrepreneurship, and employment. However, there seems to be more preference for contemporary clothing materials than indigenous clothing materials resulting in the under-utilization of indigenous fabrics. Hence, the study investigated the clothing material preferences of OOU students with the aim of promoting the use of indigenous clothing materials. Data were collected from 130 students in the University and were subjected to both descriptive and inferential statistics. The findings indicated that students sampled had preference for both contemporary and indigenous clothing materials. Among the locally made fabrics, Campala ranked first (2.36) as the most used clothing material. Other clothing materials used include nylon (2.34), cotton (2.32), corduroy (2.32) and satin (2.31). However, ankara (1.69), sasodanfani (1.67), batik (1.62) and kente (1.54). Over half (60%) of the sampled OOU students strongly agreed that they look gorgeous in a pant trouser/velvet skirt with a silk shirt than Ankara/guinea skirt and blouse/trouser and top. However, 38.5 per cent of the students strongly agreed that wearing their oleku with head gear/well embroidered guinea outfit made them proud of their African culture compared to wearing their English suit. The study concludes that significant difference existed between the preference for contemporary and indigenous clothing materials among OOU students (t=30.417, p=0.000). The study therefore recommended that indigenous/cultural day should be observed on campus every session; students should be educated that creative attires can be sewn with indigenous clothing materials. Attires made with indigenous clothing materials are allowed for official purposes, especially when worn moderately and completely.
Keywords: Clothing, materials, preference, culture, promotion