Broadcast Programming in a Digital Era: The Nigerian Experience

  • Dele Odunlami Olabisi Onabanjo University, Ago-Iwoye, Nigeria.

Abstract

Effective programming is the soul and the heartbeat of broadcasting. Because of its heavy dependence on technology and innovations, emerging trends continue to challenge the old and traditional methods of broadcast operations and programming. While the switch from the analogue to the digital technological mode appears seamless in developed countries, the experience is fraught with many challenges in developing nations like Nigeria. This paper examined the concept and challenges of broadcast programming in a digital era within the context of a developing country like Nigeria. As a conceptual study, it traces the historical antecedents of broadcast programming in the country and situates this in the classic ambience of broadcast programming models as a basis for further determining the impact of the social media on broadcast programming including the future of programming in the oxymoronic global and atomized market. The paper recommends that Broadcast stations owners and operatives should invest more on technological devices, both hard and software, including digital platforms that will enable cutting edge content production and broadcast programming that will blend with the peculiar features of the various social media outlets and concludes that while broadcasting may not be entirely supplanted by the Internet, the fact remains that digital technology could and has indeed precipitated a merger of the previously separate industries of telecommunications, computers and broadcasting cum publishing through convergence.


Keywords: Programming, Digitization, Analogue, Internet, Convergence.

Published
2020-10-25
How to Cite
ODUNLAMI, Dele. Broadcast Programming in a Digital Era: The Nigerian Experience. KIU Journal of Humanities, [S.l.], v. 5, n. 3, p. 225-236, oct. 2020. ISSN 2522-2821. Available at: <https://ijhumas.com/ojs/index.php/kiuhums/article/view/1026>. Date accessed: 22 jan. 2022.